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Abu Khader Automotive has announced the groundbreaking of Jordan's first BMW Retail.Next showroom, spanning 2,500 square meters. This new facility represents an expansion of Abu Khader Automotive’s efforts to elevate customer experiences in the Jordanian market, following the BMW brand’s success in the country over the last couple years.
The foundation ceremony was attended by Mr. Jean-Philippe Parain, Senior Vice President of BMW Group Sales for Asia-Pacific, Eastern Europe, the Middle East, and Africa; Mr. Nicola Abu Khader, CEO of the Abu Khader Group; and Mr. Karim-Christian Haririan, Managing Director of BMW Group Middle East.
The Location
Located strategically in Abdoun Corridor, a key area for Amman's commercial expansion, the showroom will feature a cutting-edge design, along with modern aesthetics.
Abu Khader, CEO of the Abu Khader Group, mentioned: “The announcement of this project is an important milestone in our group’s journey in Jordan. Since joining our family in 2010, our team has worked efficiently to support the BMW brand’s infrastructure and cater to the needs and requirements of its customers. And with the ongoing development, it has become necessary for all our facilities to reflect the world-class elegance of this brand. Therefore, we decided to invest in building one of the most advanced car showrooms in the Kingdom, aiming to deliver the utmost in service excellence to all BMW owners in Jordan.” Jean-Philippe Parain congratulated Mr. Abu Khader and his team on this crucial development, noting his excitement about contributing to BMW’s strong presence in Jordan’s premium automotive market. He expressed eagerness to return for the showroom’s grand opening.
Mr. Karim-Christian Haririan, Managing Director of BMW Group Middle East, has also said: “It is a great pleasure to be here in Jordan, and I am proud of Mr. Abu Khader and his team’s unwavering commitment to the BMW brand in the Kingdom. I wholeheartedly agree with Mr. Abu Khader that laying the foundation stone for the new showroom in Abdoun Corridor is a significant milestone.” Check out BMW news, from here
